How to Write Your Website's About Page

We’ve all heard the saying: “You only have one chance to make a good first impression.”

Your About page is often where you make your first impression online.

Writing an About page for your website is no easy task, but when done well, it offers a HUGE opportunity to share your backstory, build rapport, and introduce a next step call-to-action to website visitors.

It also:

• Is often one of the first places you'll make an impression on someone looking to learn more about you (52% of site visitors look for an About page, in fact.)
• Sends free organic traffic to your site (it’s often one of the first things people find when they search for you.)
• A place where you can grow your email list.

So...it's IMPORTANT.

The trouble is: Too often About pages are dead ends. They get glossed over. They're skimped on.

I’m going to teach you how to fix that and write a stellar About page that tells a story drives action and results.

In a 30-minute video lesson, I'll go over the major dos and don'ts, share tips for writing a stellar About page, and spotlight some A+ examples you can learn from.

The cost of this lesson is $99: Far less than you'd spend to hire someone to write it for you.